Uber Eats x Overkill
For Uber Eats, showing a diverse selection is a nonstop job. To celebrate Berlin's most iconic neighborhood restaurants finally being available on Uber Eats, we teamed up with Europe's most popular streetwear brand. We created t-shirts celebrating each restaurant's unique personality. The t-shirts were included with the first 100 orders from each restaurant and sold out within the first minute of opening.
Uber Eats TV notifications
To tell France that we now deliver more than food we partnered with France's biggest tv network and integrated the push notifications on other brands ads. It trended on Twitter and made people call the police.
Uber x Omni
Uber partnered with Omni, a French start-up that is making cities more accessible for people in wheelchairs.
Uber Eats Hamza x OVO
We launched the new album of one of France's most popular artists with custom merchandise and vinyl available only on his own Uber Eats store. The shirt was designed in collaboration with Drake's label, OVO. The album became #1 in France in 2023.
Uber Eats Bring it
When life gets tough, whether it's late at work or the morning after a night out, Uber Eats is there to give us the physical and emotional reset we need to keep bringing it in life. The campaign helped the brand overtake Deliveroo in market share for the first time. Directed by Mike Warzin.
Photographer Marcus Nilsson.
Social films directed by Tom Brown.
Uber Eats Ça arrive. (It happens & It's on its way)
No one says it, but everyone does it. Introducing grocery and convenience items delivery might make the French feel even more guilty about not doing their grocery shopping or cooking family dinner, but we all do it and there's no need to make a big deal of it. Directed by Cloé Bailly.
Photographer Marcus Nilsson.
Uber Eats Australian Open 2021 & 2022
During Australia's own Super Bowl, the 2021 Australian Open, we created a way for Uber Eats to own a moment in every game without a logo in sight. Simply by introducing an integrated second-screen activation based on the live score. When the score was zero, Australians could eat for zero.
Now offering even more delivery choices with groceries, alcohol and personal items, it only made sense to give the audience the freedom to choose the ending to the 2022 Australian Open TV spots. Directed by installation artist and director James Dive.
Uber Eats Top chef
By partnering with the #1 gastronomy show, we shifted the cultural perception that delivery food is of lesser quality, simply by letting viewers order and taste the same amazing food they see on their favorite show.
Uber Eats Erstmal essen (Eat first)
Our first campaign in Germany was deeply rooted in food culture and expressed through a music video. Directed by Chris Balmond.
Uber Eats QR-PJ
To promote that we're Japan's only late-night delivery, we made a QR-PJ so that you can scan and order your favorite midnight food.
Uber Eats cow codes
Shining the light on the true unsung heroes of the best gelato in Australia simply by creating discount codes just as natural as the product (the jumpers were agriculturally approved).
Uber Eats Parlons bouffe (Let's talk about food)
To grow their third-biggest market even more, Uber Eats needed to break the misconception that you can't get quality food delivered. Parlons bouffe (Let's talk about food) encapsulates the fact that to argue and debate food is the self-proclaimed national sport of the French. Directed by Romain Chassaing.
15 seconds.
Photographer Bobby Doherty.
Uber Eats This calls for...
Mike Tyson once said that everyone has a plan until they get punched in the mouth. So when Uber Eats introduced grocery and alcohol delivery, we leaned into those unexpected moments of need when plans change and made it synonymous with it, calling for Uber Eats. Directed by Steve Rogers.
Uber Eats The world’s first food delivery in space
In 2021 Uber launched its new brand platform to help people Go Anywhere and Get Anything, and the world's first food delivery to space marked one giant leap to bring this promise to life. Teaming up with Japanese entrepreneur and delivery superfan Yusaku Maezawa, Uber Eats hand-delivered beloved ready-to-eat canned Japanese dishes to the astronauts at the International Space Station. The delivery sparked global news coverage, ranging from The New York Times to Jimmy Fallon and more.
Uber Eats x Adidas Foodball jerseys
For Euro 2021 we celebrated the irrational love for both football and food by collaborating with Adidas and releasing six of the country’s most popular food orders as football jerseys. Designed by the most hyped football designer, the jerseys were available through the app when showing support by ordering your favorite food. Directed by Julien & Quentin.
Uber Eats NFT Jersey launch
As the main sponsor of one of France's biggest football clubs, Uber Eats has the opportunity to release the new game jersey every year. Marseille fans are known to be the most passionate and demanding ones, so we gave them a piece of club history to own and eat.
Five club achievements (season records for assists, goals, tackles, 100 games) were embodied with a unique NFT designed by an emerging artist and a custom pizza created by a Michelin-star restaurant. Ten packs with an NFT, pizza, and the new jersey were dropped each night for five days. For the first drop a fan drove three hours to get their hands on a pack.
