Uber You’re almost there
To show how effortless it is to use Uber, we used the app's start and finish icons in a playful way.
Uber Trains
Launching trains on Uber. It’s just like your normal Uber, but now with trains. Directed by James Rouse.
The launch took over train stations in the UK.
Waterloo station live departure board
Uber Moto The city in your rhythm
A concept for all of Latin America, tailored to each country and its culture. Below are the most recent campaigns from Brazil and Mexico.
Uber Moto The city in your rhythm
The first campaign for Brazil. Escape the chaos of the city and move around in your own rhythm. Directed by Nogari.
Uber Moto feat. Ludmilla - Tropa do atrasa nunca
The second campaign for Brazil. The first campaign established Uber Moto’s brand platform. In this second chapter, we wanted to connect with people through culture, so we collaborated with Ludmilla, the most popular singer in Latin America, to turn the concept into a hit. Directed by Nogari.
We made Ludmilla a custom-made helmet.
Uber Moto feat. RIVVAA - Na’ que me pare
First campaign for Mexico. To launch Uber Moto in Mexico, we partnered with RIVVAA, an underdog talent with fewer than 8,000 followers. We co-developed the song, which was filmed by award-winning filmmaker Roger Guardia. The track samples the typical sounds of Mexico’s streets and transforms them into music, showing how, despite all the obstacles on the road, Uber Moto is the driving force that helps you go further. The obstacles featured in the film were inspired by real memes circulating on social media, reflecting the unusual things people often encounter in Mexico’s traffic jams.
Case study.
Music video.
Uber Your driver is here
Most of the time you see your Uber driver in the front seat of their car. But there are many benefits to driving for Uber. In this campaign we show the other side of our drivers. Directed by Amy Becker-Burnett and photographed by Sam Wright.
OOH.
Uber The trip
Open University courses, pension contributions and maternity pay. Three benefits that you probably wouldn’t associate with your Uber driver. And you’d be forgiven for being surprised that the list doesn’t stop there either. Drivers now get a host of benefits and this campaign focuses on telling everyone about some one of their best ones. Directed by Martin Werner.
Also highlighted all the benefits in print and as separate 15-second spots.
Uber Sorry for the silence
Talking about sustainability can be boring unless you show what it means to you.